Frederick S. Pierce

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Leonard Goldberg

Leonard Goldberg on meeting Fred Pierce in the research department of ABC

00:26

Leonard Goldberg on working in the ABC research department with Fred Pierce

01:14

Thomas W. Moore

Thomas W. Moore on working with Frederick S. Pierce and Howard K. Smith

04:13

Tom Werner

Tom Werner on methodologies used in research and ways to manipulate it

02:19

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Frederick S. Pierce

In his three-hour interview, Frederick S. Pierce talks about how he first came to work at ABC in 1956 and his initial work as an analyst in the television research All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.

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