Thu, 01/17/2008

The Original "American Idol"— "The Original Amateur Hour" Debuted 60 Years Ago on Television


Following WWII, as American television began to take off, many of the popular shows on radio began to be adapted to the new medium. Major Bowes' Original Amateur Hour was one of radios old stalwarts, having debuted in 1934, and it was one of the first shows to make the leap. The American Idol of its day in terms of its allure to the fame-seeking hopeful, amateur acts (musical and otherwise) traveled from all over the country to be on the radio show. The show ended in 1945, when it had run its course and the ratings had slipped; Bowes died in June of 1946.

Emcee Ted Mack (in photo, left), who was an associate of Major Bowes during the radio days, brought the show back in 1948 to both television (it premiered on January 18th) and radio (in September). The show had the same format and used the same booking staff. Viewers voted for favorite acts although they were not "gonged" off as on radio (that element would return more famously on an amateur talent show in the 1970s!). All over again, the show was a major success— lasting 22 years on television (in evening and daytime versions).

Additionally, the show was the most popular program of the fledgling Du Mont television network. It was one of the only shows that could compete with the more established CBS and NBC. The show ran through September 1949 on Du Mont, until NBC lured it away.

The Archive of American Television interviewed Ted Bergmann who began at Du Mont on the time sales staff (it was he who made the sale for The Original Amateur Hour which he sold to P. Lorillard, maker of Old Gold cigarettes). Bergmann eventually moved up to the executive suites and became the Managing Director of the Broadcast division of the Du Mont Television Network.

Bergmann talks about The Original Amateur Hour and such other popular Du Mont shows as The Small Fry Club, Magic Cottage, and the well-remembered Captain Video and His Video Rangers in Part 2 of his 10-part interview.