"Characters you can relate to and identify with and the stories that impact you -- it's much more than looking as an observer. You are getting emotionally involved with these characters, and that is so important."

    About This Interview

    In his three-and-a-half-hour interview, William Bell (1927-2005) fondly recalls his first soap opera writing job at Guiding Light. He discusses his working relationship with creator and friend Irna Phillips, and with fellow Phillips protege Agnes Nixon. He talks of co-creating As the World Turns and Another World with Irna Phillips, as well as becoming head writer for Days of Our Lives in 1965. Bell proudly speaks about his creative relationship with wife/writing partner Lee Phillip Bell, with whom he created two successful daytime soap operas, The Young and the Restless and The Bold and the Beautiful. He discusses his sons' and daughter's involvement with his shows, and speaks of the then-current state of soap operas. Alan Carter conducted the interview on July 15, 1998 in Beverly Hills, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of William Bell

    William Bell on how the title of The Young and the Restless came about

    00:55
    Thumbnail of William Bell

    William Bell on casting his daughter, Lauralee Bell, on The Young and the Restless

    01:31
    Thumbnail of William Bell

    William Bell on the social responsibility of television and educational summer storylines about young people on The Young and the Restless

    01:32
    Thumbnail of William Bell

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12
    Thumbnail of William Bell

    William Bell on co-creating Another World with Irna Phillips

    01:35
    Play Full Interview

    Chapter 1

    On his early years and influences; on listening to radio serials when he was young

    08:30

    On getting hired at BBM radio and McCann-Erickson advertising

    06:47

    On how he left a high-paying advertising job to pursue writing; on growing up during the Depression; on first starting to write for radio

    11:30

    Chapter 2

    On being an advertising copywriter

    04:51

    On writing for Guiding Light on television; on meeting Irna Phillips, creator of Guiding Light

    02:43

    On his early memories of television; on the first Guiding Light script he wrote for Irna Phillips and working with her

    17:09

    On leaving Guiding Light

    01:25

    Chapter 3

    On writing Guiding Light in Chicago while production was in New York; on interactions with sponsors

    06:33

    On co-creating Another World with Irna Phillips; on the popularity of As the World Turns

    05:13

    On Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed; on soap operas becoming topical

    04:08

    On how writing for soaps has changed over the years; on his writing style, the popularity of soap characters, and his credits

    08:08

    Chapter 4

    On expanding the format of soaps from half-hour to an hour-long; on a typical workday with Irna Phillips on As the World Turns; on decisions to kill off major characters

    10:07

    On creating characters and casting for Another World; on the term "soap opera"

    06:26

    On how he came to take over as writer on Days of Our Lives from Ted Corday; on changes he brought to the show; on never having an agent

    12:42

    Chapter 5

    On production on Days of Our Lives; on the show's success and surpassing As the World Turns; on the writing on Days of Our Lives

    07:51

    On a memorable storyline involving "Laura Horton" on Days of Our Lives; on NBC executives trusting his judgment

    06:38

    On incorporating events of the Vietnam War into the storylines of Days of Our Lives; on famous feuds on the show; on not attending cast parties

    07:24

    On the show transitioning from half-hour to an hour (after he left); on leaving Days of Our Lives to create The Young and the Restless

    06:33

    Chapter 6

    On creating The Young and the Restless with his wife

    11:46

    On the beginnings of The Young and the Restless and the show's emphasis on youth and romance in the Midwest (Genoa City, Wisconsin); on creating characters

    08:20

    On the process of collaborating with his wife to create The Young and the Restless; on casting the show (and casting his daughter, Lauralee Bell); on educational summer storylines about young people

    07:48

    Chapter 7

    On the adult nature of The Young and the Restless; on winning an Emmy for The Young and the Restless; on expanding the show to an hour-long format

    06:19

    On creating The Bold and the Beautiful; on celebrity cameos and major storylines on the show

    06:05

    On the then-current state of soap operas; on crediting his wife, Lee Philip Bell, with his success; on the highlight of his career

    04:07

    On his thoughts on people with whom he's worked, including family members

    11:51

    Another World

    William Bell on co-creating Another World with Irna Phillips

    01:35

    William Bell on not always getting credit for co-creating Another World with Irna Phillips

    01:01

    William Bell on creating characters and casting for Another World

    01:16

    William Bell on the co-creation of Another World and leaving the show to Agnes Nixon to run

    03:35

    As the World Turns

    William Bell on the popularity of As the World Turns  

    01:57

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12

    William Bell on the popularity of "Lisa Grimaldi" and the characters on As the World Turns

    01:57

    William Bell on the challenges of making As the World Turns an hour-long show from the initial half-hour

    02:12

    William Bell on the distribution of duties with Irna Phillips on As the World Turns

    00:58

    William Bell on working with Ted Corday on As the World Turns

    00:44

    William Bell on a typical workday with Irna Phillips on As the World Turns

    01:30

    William Bell on discussions with Irna Phillips over Mark Rydell's character ("Jeff") on As the World Turns

    03:24

    Bold and the Beautiful, The

    William Bell on co-creating (again with his wife, Lee) The Bold and the Beautiful

    02:40

    William Bell on celebrity cameos and powerful storylines on The Bold and the Beautiful

    01:12

    William Bell on his then-current responsibilities on The Young and the Restless and The Bold and the Beautiful

    02:13

    Days of Our Lives

    William Bell on taking over Days of Our Lives from Ted Corday and changes he brought to the show

    12:42

    William Bell on production on Days of Our Lives

    03:27

    William Bell on writing scripts and hiring writers for Days of Our Lives

    04:24

    William Bell on a memorable storyline involving "Laura Horton" on Days of Our Lives

    03:32

    William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives

    05:05

    William Bell on famous feuds on Days of Our Lives

    00:39

    William Bell on not attending cast parties for Days of Our Lives

    02:23

    William Bell on Days of Our Lives transitioning from half-hour to an hour-long show (after he left); on leaving the show to start The Young and the Restless

    05:15

    Edge of Night, The

    William Bell on The Edge of Night

    00:40

    Emmy Awards, The (Primetime and Daytime)

    William Bell on winning an Emmy for The Young and the Restless

    01:06

    Guiding Light

    William Bell on a potential opening to write for Guiding Light

    03:17

    William Bell on how his wife, Lee Philip Bell, was the key to getting hired by Irna Phillips to write for Guiding Light

    04:41

    William Bell on the first Guiding Light scripts he wrote for Irna Phillips

    03:30

    William Bell on Guiding Light storylines he worked on with Irna Phillips

    00:56

    William Bell on leaving Guiding Light

    01:25

    William Bell on writing Guiding Light in Chicago while production was in New York; on interactions with sponsors

    05:53

    Our Private World

    William Bell on the creation of the primetime series Our Private World

    00:30

    Young and the Restless, The

    William Bell on how the title of The Young and the Restless came about

    01:10

    William Bell on how The Young and the Restless came to be

    10:36

    William Bell on the beginnings of The Young and the Restless and the show's emphasis on youth and romance in the Midwest (Genoa City, Wisconsin)

    04:42

    William Bell on the excitement of creating new characters on The Young and the Restless

    03:36

    William Bell on the success of The Young and the Restless

    00:30

    William Bell on casting The Young and the Restless

    02:30

    William Bell on casting his daughter, Lauralee Bell, on The Young and the Restless

    01:31

    William Bell on the social responsibility of television and educational summer storylines about young people on The Young and the Restless

    01:32

    William Bell on the adult nature of The Young and the Restless

    01:17

    William Bell on expanding The Young and the Restless to one hour

    02:56

    William Bell on the popularity of The Young and the Restless

    01:00

    William Bell on his then-current responsibilities on The Young and the Restless and The Bold and the Beautiful

    02:13

    Censorship / Standards & Practices

    William Bell on NBC executives trusting him with storylines on Days of Our Lives

    02:39

    Emmy Awards

    William Bell on winning an Emmy for The Young and the Restless

    01:06

    Historic Events and Social Change

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12

    William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives

    05:05

    JFK Assassination and Funeral

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12

    John F. Kennedy

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12

    Television and the Presidency

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12

    Television Industry

    William Bell on NBC executives trusting him with storylines on Days of Our Lives

    02:39

    Vietnam War

    William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives

    05:05

    War

    William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives

    05:05

    Writers

    William Bell on the challenges of writing for live soap operas

    02:18

    William Bell on changes in writing for soap operas over the years

    02:27

    William Bell on not being a proponent of ad-libbing in daytime

    00:40

    William Bell on his writing style

    01:46

    William Bell on his writing process for Days of Our Lives

    01:23

    Daytime/Primetime Serials

    William Bell on creating the show The Young and the Restless and how the title came about

    11:49

    Wiliam Bell on the excitement of creating new characters on The Young and the Restless

    03:36

    William Bell on writing for Guiding Ligh t on television; on meeting and working with Irna Phillips, creator of Guiding Ligh t

    19:52

    William Bell on the popularity of, characters on, and writing for As the World Turns  

    11:44

    William Bell on writing Guiding Light in Chicago while production was in New York; on interactions with sponsors

    05:53

    William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed

    02:12

    William Bell on taking over Days of Our Lives from Ted Corday and changes he brought to the show

    12:42

    William Bell on a typical workday with Irna Phillips on As the World Turns

    04:54

    William Bell on writing for, production of, and major storylines on Days of Our Lives

    28:26

    William Bell on co-creating (again with his wife, Lee) The Bold and the Beautiful

    03:52

    William Bell on the format changes, adult nature, and popularity of The Young and the Restless

    06:19

    Kay Alden

    William Bell on his thoughts on people with whom he's worked - Kay Alden

    02:05

    Lee Phillip Bell

    William Bell on how The Young and the Restless came to be

    10:36

    William Bell on collaborating with his wife to create The Young and the Restless

    00:47

    William Bell on how his wife, Lee Philip Bell, was the key to getting hired by Irna Phillips to write for Guiding Light

    00:53

    William Bell on crediting his wife, Lee Philip Bell, with his success

    01:18

    William Bell on his thoughts on people with whom he's worked - his wife, Lee Philip Bel

    00:27

    Lauralee Bell

    William Bell on casting his daughter, Lauralee Bell, on The Young and the Restless

    01:31

    William Bell on his thoughts on people with whom he's worked - his daughter, Lauralee Bell

    00:44

    Bradley Bell

    William Bell on his thoughts on people with whom he's worked - his son, Bradley Bell

    00:42

    Jeanne Cooper

    William Bell on Jeanne Cooper's interpretation of his feelings about The Young and the Restless

    00:54

    Ted Corday

    William Bell on working with Ted Corday on As the World Turns

    00:44

    William Bell on taking over Days of Our Lives from Ted Corday, at Corday's request, not knowing that Corday was dying

    08:09

    William Bell on his thoughts on people with whom he's worked - Ted Corday

    00:33

    Ken Corday

    William Bell on his thoughts on people with whom he's worked - Ken Corday

    00:08

    Susan Flannery

    William Bell on a memorable storyline involving "Laura Horton" on Days of Our Lives

    03:32

    Eileen Fulton

    William Bell on the popularity of "Lisa Grimaldi" and the characters on As the World Turns

    01:57

    Bud Grant

    William Bell on his thoughts on people with whom he's worked - Bud Grant

    00:16

    Deidre Hall

    William Bell on his thoughts on people with whom he's worked - Deidre Hall

    00:40

    David Hasselhoff

    William Bell on his thoughts on people with whom he's worked - David Hasselhoff

    00:59

    Don Hastings

    William Bell on his thoughts on people with whom he's worked - Don Hastings

    00:24

    Susan Seaforth Hayes

    William Bell on his thoughts on people with whom he's worked - Susan Seaforth Hayes

    00:24

    H. Wesley Kenney

    William Bell on his thoughts on people with whom he's worked - H. Wesley Kenney

    00:39

    John Mitchell

    William Bell on how The Young and the Restless came to be

    10:36

    Agnes Nixon

    William Bell on soap opera creators Agnes Nixon and Irna Phillips

    01:27

    William Bell on his thoughts on people with whom he's worked - Agnes Nixon

    00:11

    Irna Phillips

    William Bell on a potential opening to write for Guiding Light

    03:17

    William Bell on how his wife, Lee Philip Bell, was the key to getting hired by Irna Phillips to write for Guiding Light

    00:53

    William Bell on meeting Irna Phillips, creator of Guiding Light

    01:50

    William Bell on the first Guiding Light scripts he wrote for Irna Phillips

    03:30

    William Bell on what he learned about soap opera writing from Guiding Light creator Irna Phillips

    03:14

    William Bell on Guiding Light storylines he worked on with Irna Phillips

    00:56

    William Bell on soap opera creators Agnes Nixon and Irna Phillips

    01:27

    William Bell on co-creating Another World with Irna Phillips

    01:35

    William Bell on the distribution of duties with Irna Phillips on As the World Turns

    00:58

    William Bell on a typical workday with Irna Phillips on As the World Turns

    04:54

    William Bell on Irna Phillips' reaction to Bell leaving Guiding Light to do Days of Our Lives

    00:35

    William Bell on Irna Phillips not talking to him when Days of Our Lives surpassed As the World Turns

    01:43

    William Bell on his thoughts on people with whom he's worked - Irna Phillips

    00:09

    Mark Rydell

    William Bell on discussions with Irna Phillips over Mark Rydell's character ("Jeff") on As the World Turns

    03:24

    Larry White

    William Bell on NBC executives trusting him with storylines on Days of Our Lives

    02:39

    William J. Bell, Jr.

    William Bell on his thoughts on people with whom he's worked - his son, William Jr. Bell

    00:37

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